Marketing Brand and Communication Manager
Core
Managing promotion activities, promotional systems, and sales analytics for offline retail merchants while executing branding events and client relationship management.
Role type
Marketing Brand and Communication Manager
Builds
Promotional materials, marketing programs, and sales analytics for retail merchants
Domain
Buy Now Pay Later (BNPL) / Multi Finance
Deliverable
product features
Required skills
Integrated marketing campaign planning, sales analytics, branding event execution, key account management, promotional material distribution, market trend analysis
Preferred skills
Advanced marketing strategy, presentation skills, stakeholder coordination
Technologies
Big data, artificial intelligence
Responsibilities
Design and manage marketing and promotion activities for offline merchants; Plan and execute branding events such as exhibitions and sponsorships; Manage sales performance of key accounts portfolio; Coordinate with internal and external teams to achieve branding objectives; Assess and evaluate sales results and provide data on market trends; Manage and acquire brands for promotional collaborations.
Seniority
Mid-level, hands-on IC