Sr. Director, Brand and Product Marketing
Core
Lead global brand and product marketing strategy to accelerate growth and deepen engagement within the trading card and collectibles ecosystem.
Role type
Senior Director, Brand & Product Marketing
Builds
Global marketing campaigns, activations, launches, and strategic partnership programs for Fanatics Collectibles.
Domain
Sports & Entertainment / Collectibles / Digital Trading Cards
Deliverable
product features
Required skills
Strategic marketing leadership, campaign management, partnership development, youth marketing, creator/influencer strategy, cross-functional alignment, project management, trend anticipation, creative execution
Preferred skills
Passion for sports and consumer brands, deep knowledge of the trading card and collectibles space, ability to work autonomously under pressure
Technologies
N/A
Responsibilities
Provide strategic leadership for integrated marketing initiatives; lead development and execution of marketing campaigns and launches; serve as marketing lead for strategic partnerships with leagues and organizations; oversee cross-functional marketing alignment; own and evolve youth marketing initiatives; own creator/influencer strategy and execution.
Seniority
Senior Director, executive-level leadership