Marketing Manager, TCG & Pop Culture
Core
Drive execution of GTM and product marketing initiatives for TCG and Pop Culture grading categories (Pokémon, comics, video games) to support collector passions.
Role type
Marketing Manager (GTM & Product Marketing)
Builds
Integrated marketing campaigns, product launches, partner activations, and performance dashboards for trading cards, autographs, and memorabilia.
Domain
Collectibles / Trading Card Games (TCG) / Pop Culture
Deliverable
product features
Required skills
GTM campaign execution, product marketing, TCG ecosystem knowledge (Pokémon), cross-functional coordination, data-driven optimization, project management
Preferred skills
Hands-on experience in card collecting, familiarity with TCG release cycles and collector sentiment
Technologies
Digital channels, social media, paid media, email marketing, landing pages
Responsibilities
Execute integrated GTM campaigns across digital and community channels; Support end-to-end product launches and asset development; Track and report on campaign performance metrics; Maintain awareness of TCG trends and execute against key calendar moments; Act as a central execution hub across Product, Growth, Creative, and Ops teams
Seniority
Mid-level (4–7+ years experience)