Marketing Manager, TCG & Pop Culture
Core
Drive execution across GTM and product marketing initiatives for TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games.
Role type
Marketing Manager (GTM & Product Marketing)
Builds
Integrated marketing campaigns, product launches, partner activations, and performance optimization for collectible trading cards and related pop culture items.
Domain
Collectibles / Trading Cards (TCG) / Pop Culture
Deliverable
product features
Required skills
GTM campaign execution, product marketing, TCG ecosystem knowledge, project management, data-driven optimization, cross-functional coordination
Preferred skills
Hands-on experience in Pokémon and card collecting, familiarity with TCG trends and release cycles
Technologies
Digital channels, lifecycle marketing platforms, paid media tools, analytics dashboards
Responsibilities
Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels; Support end-to-end product launches including timelines and asset development; Maintain awareness of TCG trends and execute against key calendar moments; Track and report on campaign performance metrics; Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams
Seniority
Mid-level (4–7+ years experience)