Director, TCG & Pop Culture Marketing
Core
Lead strategy and execution for PSA's TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games, serving the global collector ecosystem.
Role type
Director, Product Marketing & Go-to-Market
Builds
Grading services and category expansions for trading cards, autographs, comics, and pop culture memorabilia
Domain
Collectibles market / Trading Card Games / Pop Culture
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, category leadership, stakeholder management, data-driven decision making, team leadership, cross-functional collaboration, market dynamics analysis
Preferred skills
TCG ecosystem expertise, Pokémon knowledge, high-growth environment experience, entrepreneurial mindset
Technologies
CRM, digital channels, social media platforms
Responsibilities
Own end-to-end product marketing strategy across TCG and Pop Culture categories; Define target segments and develop acquisition, engagement, and retention strategies; Lead go-to-market planning for product launches, drops, and category expansions; Drive integrated campaign strategy across digital, CRM, events, and social channels; Define positioning, messaging, and value propositions by category; Build and lead a high-performing product marketing function
Seniority
Director, strategic leadership with hands-on execution
