Director, TCG & Pop Culture Marketing
Core
Lead strategy and execution for PSA's TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games.
Role type
Director, Product Marketing & Go-to-Market
Builds
Grading services and category expansions for trading cards, autographs, comics, and pop culture memorabilia
Domain
Collectibles market / Trading Card Games (TCG)
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, Category leadership, Stakeholder management, Data-driven decision making, Team leadership, Pricing strategy, Market dynamics analysis, Cross-functional collaboration, Strategic positioning
Preferred skills
Experience in high-growth or IPO-adjacent environments, Deep expertise in Pokémon ecosystem, Knowledge of secondary marketplaces
Technologies
CRM, Digital marketing channels, Social media platforms
Responsibilities
Own end-to-end product marketing strategy across TCG and Pop Culture categories, Define target segments and develop acquisition/engagement/retention strategies, Lead go-to-market planning for product launches and category expansions, Define positioning and messaging by category, Build partnerships across creators, IP holders, and retailers, Establish and manage full-funnel KPIs, Build and lead a high-performing product marketing function
Seniority
Director, strategic leadership with hands-on execution