マーケティング担当
Core
Designing and executing marketing campaigns and strategies to acquire new members and drive usage of PayPay Card and credit services within the PayPay mini-app.
Role type
Marketing Manager (Growth & Product Marketing)
Builds
PayPay Card and credit service user acquisition campaigns, promotional pages, and analytics dashboards.
Domain
Fintech / Digital Payments
Deliverable
product features
Required skills
Campaign planning, A/B testing, Google Analytics, Hypothesis-driven experimentation, Cross-functional collaboration, Budget management, Market research, Data analysis
Preferred skills
KPI setting, Regulatory compliance, Designer/Engineer coordination, Affiliate management
Responsibilities
Plan and execute new promotions and campaigns, Design service feature improvements, Analyze member acquisition and usage metrics, Report to senior stakeholders, Design promotional web pages, Plan external and mass media advertising, Manage budgets and execution, Analyze data using Google Analytics and internal DBs to generate hypotheses
Seniority
Mid-level, hands-on IC
