GTM Lead
Core
GTM Lead responsible for end-to-end growth strategy, market mapping, content/SEO, outbound acquisition, and funnel optimization for a cross-border trade banking platform.
Role type
Senior Growth Lead (AI-Native)
Builds
Cross-border trade banking platform for Indian exporters
Domain
Fintech / Cross-border trade banking
Required skills
AI tooling for market research and content generation, SEO strategy, outbound sales automation, funnel analytics, partnership development, sales enablement, customer insight synthesis, GTM system architecture
Preferred skills
Experience in fintech or SaaS startups, ability to build new business lines from scratch, comfort with incomplete information and rapid decision-making
Technologies
Clay, Apollo, AI personalization tools, CRM systems, analytics dashboards
Responsibilities
Map markets and identify ideal customer profiles (ICP), develop segment-specific positioning and messaging, execute SEO and content strategies, build outbound sequences and activate export clusters, run channel experiments to optimize funnel metrics, develop partnerships for distribution, create sales enablement collateral, gather customer feedback, and build GTM infrastructure
Seniority
Senior, hands-on IC
