GTM Lead
Core
GTM Lead responsible for end-to-end growth strategy, market mapping, content/SEO, outbound acquisition, and funnel optimization for a cross-border trade banking platform.
Role type
Senior IC GTM Lead (AI-Native Growth Hacker)
Builds
Cross-border trade banking platform for Indian exporters
Domain
Fintech / Cross-border trade banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Market mapping and ICP discovery, Positioning and messaging, Content and SEO strategy, Outbound and cluster-based acquisition, Channel experiments and funnel optimization, Partnerships and channel development, Sales enablement, Customer insight loops, GTM systems and infrastructure
Preferred skills
None stated
Technologies
Clay, Apollo, AI tools for research/content/outbound/analytics
Responsibilities
Identify high-potential exporter segments through data analysis and AI-assisted research; Develop segment-specific positioning and messaging; Execute SEO and content strategy targeting high-intent exporter queries; Build outbound sequences and activate export clusters; Run structured experiments across messaging and channel mix; Identify and build partnerships for distribution; Create sales enablement collateral; Conduct customer interviews to feed product and GTM iteration; Build and own the growth tech stack including CRM and analytics dashboards
Seniority
Senior, hands-on IC