Senior Manager, Marketing - France/BeNeLux
Core
Develop and execute locally relevant marketing strategies to grow Topps' Sport and Entertainment collectibles in France and Benelux, building partnerships and integrated campaigns to expand the collector community.
Role type
Senior Manager, Marketing (Regional)
Builds
Integrated marketing campaigns, collector community growth, local brand presence for Topps collectibles
Domain
Sports collectibles, consumer products, regional marketing (France/Benelux)
Deliverable
product features
Required skills
Marketing strategy planning, integrated campaign management (PR, influencer, digital, social), event planning and execution, supplier and agency relationship management, budget management, performance analysis, market entry strategy
Preferred skills
Experience in international companies, personal affinity with collectible sports/entertainment products
Technologies
None stated
Responsibilities
Develop and implement marketing plans and brand strategies tailored to local markets; manage fully integrated campaigns across PR, influencer marketing, digital, social, and media partnerships; drive category growth by engaging fans and recruiting new collectors; lead planning and strategic direction of local events; act as main point of contact for suppliers, agencies, and partners; manage marketing budgets; analyze campaign performance to inform future strategies
Seniority
Senior, hands-on IC with strategic oversight