Salesforce Marketing Cloud Regional Lead
Core
Lead strategy, execution, and optimization of Salesforce Marketing Cloud (SFMC) campaigns and customer experiences for HP across a designated region.
Role type
Senior Salesforce Marketing Cloud Regional Lead
Builds
Automated customer journeys, email campaigns, and direct-to-customer experiences using SFMC
Domain
Marketing Technology / Customer Relationship Management
Required skills
Salesforce Marketing Cloud (SFMC) architecture, Journey Builder, Automation Studio, SQL, data modeling, campaign strategy, stakeholder management, platform governance
Preferred skills
Marketing Cloud certifications, system integration experience, upskilling teams
Technologies
Salesforce Marketing Cloud, Interactive Studio, Journey Builder, Automation Studio, Email Studio, Cloud Pages, Contact Builder, Audience Builder, Content Builder
Responsibilities
Lead SFMC strategy and development of new capabilities; manage automated integrations and campaigns; ensure platform compliance with data protection laws; consult stakeholders on business outcomes; secure customer data integration; upskill digital direct teams.
Seniority
Senior, hands-on IC
