Strategic Social Media Content Specialist

## About the Role We are looking for a Strategic Social Media & Content Specialist to lead Soulera's digital storytelling and brand presence across social platforms. This role combines strategy, content creation, and analytics to build an engaged community, generate leads, and support our B2B SaaS growth. You will conceptualize campaigns, craft compelling narratives, and track performance to refine our social and content strategy over time. ## Key Responsibilities ### Social Media Strategy & Planning - Define and own Soulera's social media strategy aligned to business goals (brand awareness, lead gen, engagement, and retention). - Plan quarterly and monthly content calendars for LinkedIn, Instagram, X (Twitter), and other relevant platforms. - Identify target audiences, key personas, and content themes specific to B2B SaaS decision‑makers, founders, and teams. ### Content Creation & Storytelling - Create high‑quality, platform‑specific content: posts, carousels, short videos, LinkedIn articles, thread‑style updates, and thought‑leadership pieces. - Write crisp, benefit‑driven copy that simplifies complex B2B SaaS value propositions for founders, HR, and operations teams. - Collaborate with designers and video‑editing tools to ensure strong visual storytelling aligned with Soulera's brand identity. ### Community & Engagement - Engage authentically with the audience: respond to comments, DMs, and mentions; seed conversations and nurture relationships. - Build and nurture a community of founders, HR professionals, and operations leaders through meaningful content and interactions. - Identify and collaborate with relevant micro‑influencers, founders, and industry voices for content and campaigns. ### Performance Analysis & Optimization - Track and analyze key metrics (reach, engagement, follower growth, lead quality, and pipeline influence) using native insights and tools. - Translate data into actionable insights: optimize content formats, posting cadence, and campaigns to improve ROI. - Present regular performance reports and recommendations to leadership and marketing stakeholders. ### Cross‑Functional Collaboration - Partner with Product, Sales, and Marketing to align social content with product launches, case studies, webinars, and campaigns. - Support marketing initiatives by creating assets for paid social campaigns in coordination with internal/external partners. - Maintain and evolve a documented social media policy, brand‑voice guidelines, and content playbook. ## Qualifications & Skills - Bachelor's degree in Marketing, Communications, Mass Media, or related field; MBA in Marketing is a plus. - 3–5 years of experience in social media, content marketing, or digital marketing, preferably in B2B, SaaS, or tech startups. - Strong portfolio showcasing social media campaigns, content calendars, and performance metrics (IM, LinkedIn, case studies, etc.). - Deep understanding of LinkedIn, Instagram, and X, with knowledge of newer platforms and trends. - Excellent writing and editing skills in English and Hindi/Gujarati; ability to adapt tone for founders, HR, and ops personas. - Hands‑on experience with: - Social scheduling tools (e.g., Hootsuite/Buffer/SocialPilot). - Analytics platforms (e.g., GA, platform insights, UTM tracking). - Basic design tools (Canva, Figma, CapCut, etc.). - Creative mindset, analytical thinking, and comfort working in a fast‑paced startup environment. - Knowledge of SEO‑friendly copy, lead‑focused content, and basic paid‑social principles is a strong advantage. - CRM system, Follow up with client, follow up on mail and what's app, data verification.