Performance Marketing Lead

## About the Role We're looking for a data-obsessed Performance Marketing Lead who thrives on experimentation, optimization, and scaling paid campaigns. In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth. You'll play a key role in turning marketing spend into measurable business outcomes. ## Key Responsibilities ### Campaign Strategy & Execution - Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads - Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies - Design and run A/B tests on creatives, messaging, landing pages, and audience segments - Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns ### Performance Optimization - Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV - Identify high-performing audience segments and scale winning campaigns - Conduct keyword research, audience segmentation, and competitor benchmarking - Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments ### Analytics & Tracking - Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET - Monitor funnel performance and attribution models across channels - Prepare weekly and monthly performance reports with actionable insights - Identify opportunities to improve conversion funnels and campaign efficiency ### Creative & Cross-Functional Collaboration - Collaborate with design and content teams to develop high-performing ad creatives - Provide data-driven creative briefs based on campaign insights - Work with product and CRO teams to optimize landing pages and improve conversion rates ### CRM & Lifecycle Marketing - Work with the CRM team to optimize lead nurturing and customer lifecycle journeys - Integrate paid campaigns with CRM platforms (HubSpot, Zoho, Salesforce, or similar) to improve attribution and lead quality - Track and optimize lead-to-customer conversion across the funnel - Build retargeting and re-engagement strategies using CRM data ## Who You Are - 2–4 Years in the Trenches: You've managed significant monthly spends and have the receipts to prove your success. - MBA in Marketing from a Tier 1 Institute (IIM or equivalent) or B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent). - Strong expertise in Meta Ads Manager (Facebook & Instagram) - Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen) - Experience managing campaigns on Microsoft Advertising (Bing Ads) - Strong understanding of campaign objectives, bidding strategies, and audience targeting - Experience with Google Analytics 4, Google Tag Manager, and tracking pixels - Strong analytical skills with proficiency in Excel / Google Sheets - Experience running A/B tests and interpreting campaign performance data ## The Edge - Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs - Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments - Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms - Basic knowledge of SQL or Python for marketing data analysis ## Why Join Us? - Work at the intersection of AI, creator economy, and performance marketing - Opportunity to own campaigns that scale globally - Fast-paced startup environment with high ownership and experimentation - Collaborate with a team passionate about growth, data, and innovation