Creative Lead, Growth
Core
Architect the performance creative engine for a consumer finance platform, bridging creative vision with data analysis to drive revenue.
Role type
Senior Creative Lead, Growth (Performance Marketing)
Builds
Performance creative assets, creator content pipelines, and data-driven creative systems for a consumer finance app.
Domain
Consumer Finance / Performance Marketing / Paid Social
Required skills
Creative strategy, performance marketing, data analysis, team management, system architecture, creator partnerships, paid social expertise, hypothesis testing, project management
Preferred skills
UGC/content creation background, non-traditional marketing experience
Technologies
Meta, TikTok, Motion
Responsibilities
Own the weekly creative pipeline end-to-end; turn performance data into creative direction; build and scale the creator engine; design creative team systems and frameworks; set creative strategy and approve outputs; build feedback loops between performance and production.
Seniority
Senior, hands-on IC with team leadership