Performance Marketing Manager

## About the role Own the technical, analytical and operational side of paid media at a growing events business. Wildkind runs some of the UK's best-loved in-person events, and paid media is what fills them. We are hiring a Performance Marketing Manager to own the technical, analytical and operational side of that work: setting up campaigns, running structured tests, tracking performance through the funnel, and feeding clear direction back to the creative team. Creative strategy stays with our existing team. The data, the systems and the decisions behind the spend become yours. If that is the work you want to do, this could be the position for you. You'll build something real, and see the difference it makes to people's lives. ## About the company Wildkind is primarily an events business, with two market-leading outdoor events: Camp Wildfire and Camp Kindling. Founded in 2015 and growing rapidly, we aim to take our events worldwide to inspire, challenge and entertain over 1 million customers. Our mission: To spark curiosity, encourage endeavour and create joy. Our culture: We are ambitious and hard working, with a supportive, growth-focussed culture that invests in education and experimentation to push your abilities. We champion diverse skill sets, perspectives and discussion; everyone is encouraged to be themselves and input at all levels. We care deeply about our impact on customers, colleagues, communities and the environment, and we promote creativity and adventure in everything we do. ## Your Mission Own the technical, analytical and operational side of Wildkind's paid media across all product lines (summer camps, winter events, ecommerce stores and the Social Club). Set up and optimise campaigns, build testing frameworks, track performance and feed insights back to the creative team so marketing decisions are driven by data, not intuition. ## Your Objectives By the end of your first year: - Full ownership of paid media on Meta, with campaigns running, tested and documented day to day, and a planned expansion into TikTok, YouTube and Google Ads underway. - Ticket sales maintained or improved as paid activity transitions from a founder-led setup to your ownership, contributing to the 11,500-ticket annual goal. - A structured creative testing framework in place, with at least five hypothesis-led experiments per campaign cycle and regular reports giving the creative team clear direction on what to make next. - Full-funnel conversion baselined (ad, site, registration, purchase), CRO experiments live, and a reporting cadence the whole team trusts (weekly snapshots, monthly deep-dives), with leading indicators monitored so shifts are spotted before they show up in ROAS or CPA. - Tracking, pixels, conversion APIs and attribution set up correctly across platforms and the new website, with data flowing between ad platforms, the site, Fibery and Brevo so insights are connected rather than siloed. ## Your Responsibilities As a company we focus on objectives and results, with individuals driving the decisions on the best ways to achieve them. The list below is a starting point; you will shape it. - Take ownership of day-to-day paid media in Meta Ads Manager within your first month, managing budgets through significant seasonal variation. - Plan and run hypothesis-led experiments on hooks, formats, durations and audiences, writing clear briefs for the creative team and documenting every test in Fibery. - Own GA4, Meta reporting and Metabase, and build dashboards that make performance visible to the whole team without being asked. - Baseline funnel conversion, run CRO experiments on landing pages and the registration and checkout flows, and publish weekly and monthly reports. - Set up and maintain pixels, conversion APIs, UTM structures, tag management and server-side tracking, including getting tracking right on the new Payload CMS website with the tech team. - Connect data across Meta, Google, the site, Fibery and Brevo, and build behavioural email and SMS automations in Brevo off the back of it. - Expand paid activity into TikTok, YouTube and Google Ads, with a test-and-learn plan for each. - Document campaign processes in Fibery so paid media is searchable and not dependent on one person, and use AI tools across analysis, copy variation, reporting and research, sharing what works with the team. ## Your Experience ### Must-haves: - You have run paid media on Meta at scale, in-house or in an agency, managing monthly spend of £50,000 or above on average, and are comfortable with heavy seasonal variation. - You are fluent in GA4 and Meta Ads Manager reporting, and can go beyond surface metrics to full-funnel analysis that connects ad performance to purchase, repeat and lifetime value. - You have designed and run structured experiments across creative, audience and funnel, with clear hypotheses, controlled variables and documented outcomes. - You have set up or maintained the technical plumbing of a paid media operation: pixels, conversion APIs, UTM structures, tag management, server-side tracking and cross-platform attribution. - You are already using AI tools day to day and forming fast, practical opinions about what is useful. ### Nice-to-haves: - You have marketed high-consideration products where the buyer commits time, money and social