Sr. Product Marketing Manager, Business Networking
Core
Lead go-to-market strategies for Omada business networking solutions, acting as a bridge between product management, sales, and marketing to drive demand and market penetration.
Role type
Senior Product Marketing Manager (Business Networking)
Builds
Go-to-market launches, marketing messaging, and collaterals for business networking products.
Domain
Networking hardware / Smart home / B2B
Deliverable
product features
Required skills
Market research, competitive analysis, customer segmentation, product positioning, GTM strategy, technical translation, stakeholder collaboration, industry trend analysis
Preferred skills
MBA, advanced marketing strategy, product management focus
Technologies
Omada platform, business networking solutions
Responsibilities
Conduct market research and competitive analysis to inform product positioning; Craft and evolve product messaging across packaging, sales presentations, and digital content; Execute Go-To-Market launches for new solutions and features; Partner with product and sales teams to develop marketing collaterals; Collaborate with leadership to align marketing initiatives with product roadmap milestones; Cultivate relationships with external agencies, vendors, and strategic partners.
Seniority
Senior, hands-on IC