Offline Media Manager
Core
Drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts for CookUnity.
Role type
Senior IC offline media manager
Builds
Offline media campaigns and brand-building programs
Domain
DTC food tech / Broadcast and digital audio
Required skills
Media planning, IO negotiation, vendor management, budget pacing, MMM, brand lift studies, incrementality testing, multi-touch attribution, Excel, project management
Preferred skills
Emerging channel innovation, creative judgment, system-building, cross-functional collaboration
Technologies
MMM, Excel, AI-driven optimization tools
Responsibilities
Own and scale offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts; Develop strategic allocation of media resources based on audience habits and KPIs; Run end-to-end campaign execution from planning to reporting; Lead and manage media agency relationships; Build and execute structured testing roadmaps; Monitor budgets and pacing; Deliver forecasting and measurement frameworks; Stay on the frontier of offline media innovation; Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams.
Seniority
Senior, hands-on IC