Attribution Engineer — E-Commerce Platform
Core
Building an in-house marketing attribution layer connecting ad integrations, checkout data, and customer journeys to calculate channel performance.
Role type
Attribution Engineer (E-Commerce)
Builds
Attribution model engine, touchpoint capture system, post-purchase survey integration, and attribution dashboard.
Domain
E-Commerce / Digital Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing attribution systems, UTM tracking, session data processing, touchpoint sequencing, dashboard development, Node.js, React, TypeScript, Supabase
Preferred skills
DTC/e-commerce analytics, first-party data, cookieless attribution
Technologies
Node.js, React, TypeScript, Supabase
Responsibilities
Implement touchpoint capture (UTM/session tracking) linked to order IDs, build attribution model engine supporting 7 standard models, integrate post-purchase surveys, develop attribution dashboard visualizing ROAS.
Seniority
Mid-level, hands-on IC
