Ads AI Analytics Lead II
Core
Design semantic layers and build production-grade AI agents to analyze advertising campaigns, diagnose performance, and recommend actions to improve ROAS and operational efficiency for Instacart's commercial partners.
Role type
Senior IC Ads AI Analytics Lead
Builds
Production-grade AI agents, data models, pipelines, and evaluation dashboards for the Ads GTM and Sales teams
Domain
Grocery delivery / Retail media / Advertising analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Python, SQL, dbt, Snowflake/BigQuery, Airflow, RAG workflows, A/B testing, Ads analytics (ROAS, CPA, pacing), BI tools
Preferred skills
AI-driven product building, vector search, forecasting, causal inference, workflow automation, retail media ecosystems
Technologies
dbt, Snowflake, BigQuery, Airflow, Python, SQL, RAG, hybrid search, re-ranking, React, Retool, Looker, Tableau, Power BI
Responsibilities
Define Ads ontologies and canonical metrics; build robust dbt models and curated marts; ingest and enrich unstructured Ads content; design and evaluate RAG workflows; design agent reasoning and guardrails; establish evaluation suites and dashboards; run A/B and uplift experiments; partner cross-functionally to ship production agents
Seniority
Senior, hands-on IC
