Software Engineering 5 - Ads Conversion Attribution
Core
Building 0-to-1 conversion attribution systems for Netflix's ad-supported tier to quantify campaign outcomes for advertisers while navigating privacy-safe constraints and signal loss.
Role type
Senior IC software engineer (conversion attribution)
Builds
Conversion attribution systems and measurement tools for Connected TV advertising
Domain
Ad tech / Connected TV / Digital Marketing
Deliverable
production ML models
Required skills
0-to-1 system building, conversion attribution modeling, ad tech landscape knowledge, cloud application development, object-oriented programming
Preferred skills
Ad industry standards (VAST, OpenRTB), legal compliance in ads, CTV space expertise, clean room technology
Technologies
Cloud platforms, object-oriented languages
Responsibilities
Design and build privacy-safe conversion attribution systems, implement advanced attribution modeling methodologies, develop cloud-based applications for ad measurement
Seniority
Senior, hands-on IC
