Marketing Operations Manager

## About the Role The Marketing Operations Manager (Execution & Performance) owns the end-to-end execution and QA of campaigns across all marketing channels — direct mail, email, SMS, in-app, social, and paid ads. Partnering closely with channel owners, this role is accountable for the quality, accuracy, and on-time delivery of every campaign that goes out the door. It also serves as the primary Marketing Operations liaison to the Analytics team, translating campaign needs into clear reporting requirements and bringing performance insights back to help inform future decisions. ## Responsibilities ### Campaign Execution & Coordination - Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns - Coordinate execution for both internal initiatives and partner-facing campaigns - Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review). - Track and report time-to-launch as a core performance metric, flagging delays and driving resolution ### Audience Segmentation & List Management - Own audience builds and list management for all direct mail and digital campaigns - Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team) - Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team - Maintain documentation of segmentation logic and audience definitions for auditability ### UTM Tracking & Landing Page Coordination - Create and manage UTMs for all campaigns, maintaining a centralized tracking log - Coordinate landing page updates and QA with Growth Pod Team - Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly ### Performance Reporting & Analytics Partnership - Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized - Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard - Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders - Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed - Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting - Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation ### Vendor & Partner Coordination - Manage day-to-day relationships with marketing vendors - Escalate vendor issues to Senior Manager as appropriate - Document vendor SOPs and maintain accurate records for billing and audit purposes ## What Success Looks Like - Campaigns execute on schedule with zero QA misses and fully validated tracking - Time-to-launch benchmarks are met consistently; delays are flagged and resolved before they cascade - Audience builds are accurate, well-documented, and delivered without last-minute errors - The Analytics team describes this role as a clear, reliable partner with well-scoped, actionable reporting requests - The shared marketing performance scorecard is current, reliable, and actively used by leadership - Data discrepancies between platforms are caught early and resolved with clear root cause documentation - Vendor relationships are smooth, invoices are reconciled accurately, and SOPs are maintained - Other duties as assigned ## Qualifications - 3–5 years of experience in campaign execution, marketing operations, or a closely related role - Hands-on experience with marketing automation platforms (Braze preferred) and email/direct mail workflows - Familiarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar) - Strong analytical skills with comfort working in dashboards and reporting tools (Lightdash, Salesforce) - Experience working alongside a dedicated analytics or data team — able to scope requests clearly, collaborate effectively, and avoid duplicating infrastructure - Detail-oriented with a quality-first mindset — catches errors before they become problems - Comfortable managing vendor relationships and holding external partners to SLAs - Ability to translate data into clear narratives for non-technical stakeholders - This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. ## Compensation and Benefits - The compensation range for this position is $115,000 - $125,000 annually. ## About the Company Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin - A competitive compensation package in line with leading technology companies - A remote and accomplished global team - Opportunity for equity participation - Unlimited vacation with manager approval - 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents - 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options - 401k retiremen