Growth MarTech Senior Specialist
Core
Own end-to-end web and app tracking architecture, manage advanced attribution models (MMM, MTA), and drive growth analytics to optimize user acquisition performance.
Role type
Senior MarTech Growth Specialist (Analytics & Attribution)
Builds
Production tracking infrastructure, attribution models, and growth dashboards
Domain
Digital Marketing / MarTech / Growth Analytics
Required skills
GA4, Google Tag Manager, AppsFlyer, Firebase, SQL, Databricks, Tableau, Meta CAPI, Incrementality Testing, Data Modeling
Preferred skills
Crypto/FinTech experience, CDP/CRM tools (Segment, Braze), Privacy tracking (SKAdNetwork, Consent Mode)
Technologies
Google Analytics 4, Google Tag Manager, AppsFlyer, Firebase, Tableau, Databricks, Meta CAPI, Segment, Braze
Responsibilities
Define Data Layer requirements and route ad tracking signals; Architect standardized event taxonomies for mobile apps; Build and maintain automated dashboards using Tableau and Databricks; Execute incrementality tests and MMM/MTA models; Write complex SQL for large dataset analysis.
Seniority
Senior, hands-on IC