Digital Marketing Lead

## About the Role This is a hands-on Digital Marketing Lead role in a product-led, high-innovation environment. You will own and execute end-to-end digital marketing initiatives, working closely with Product and Engineering teams to support new features and product launches. This is not a strategy-only role—we are looking for someone who actively builds, executes, and optimizes campaigns while also contributing to team leadership and business outcomes. ## Key Responsibilities - Execute and manage digital campaigns across content, email, and LinkedIn - Partner with Product & Dev teams to understand new features/products and drive go-to-market launches - Own campaign performance and marketing analytics (reach, engagement, conversions) - Use tools such as Google Analytics and AI tools to drive insights and optimization - Lead a small team (4–5 members) while contributing individually - Prepare and present performance reports and insights to leadership ## Must-Have - Strong English communication skills (written & verbal) - Proven hands-on experience in: - Content marketing - Email campaigns - LinkedIn campaigns - Experience working with marketing analytics tools (e.g., Google Analytics - Demonstrated use of AI tools in marketing workflows - Comfortable working with technical products and cross-functional teams ## Good to Have - Prior experience in QA, software development, or SaaS environments ## Success Metrics - Campaign reach and engagement - Email open and click-through rates - Lead generation and conversion - Contribution to pipeline and product adoption ## Additional Information - Requires daily overlap with EST (till 1 PM EST) - Reports directly to the CEO - Ideal for candidates who thrive in a fast-paced, execution-driven environment ## About the Company Webomates is a fast-growing, AI-powered software testing product company headquartered in the USA. We help organizations accelerate release cycles through intelligent automation and continuous testing. Our focus is on innovation, speed, and measurable outcomes. If you enjoy building, experimenting, and scaling marketing in an AI-first product company, we'd love to hear from you. ## How to Apply Send your updated resumes to [email protected]