Head Of Marketing

## About the role We're looking for a Head of Marketing to join Nischa - a personal finance brand with millions of followers globally and a fast-growing digital products business. Nischa has a 2M+ subscriber YouTube channel in personal finance. The channel drives top of funnel. From there, subscribers move into email and into digital products. The business runs on a launch cadence with an evergreen funnel running in between. Your job is to own the marketing mechanics end to end: conversion strategy, tests, email, reporting, and launch coordination. You'll work alongside a small specialist team but you own the strategy and the outcomes. If you've built and optimised funnels for a creator or info product business, know your way around a launch, and actually enjoy the numbers as much as the creative - this role is for you! Employment type: Part-time, 20 hours per week Location: Fully remote Compensation: Competitive, dependent on experience ## What you'll own ### Funnel strategy and optimisation You'll design, test, and continuously improve our acquisition and conversion funnels. This means running structured A/B tests with proper methodology, analysing results, and making data-driven calls on what to roll forward and what to cut. You'll own the test-and-learn process from hypothesis to decision. ### Launch execution You'll lead the marketing side of every product launch - go-to-market planning, copy, sequencing, and coordination across the team. Launches run to a rhythm here; you'll be the person who keeps that rhythm tight and flags blockers early. ### Email marketing and lifecycle Grow and manage our email list. Design and optimise nurture sequences and campaign flows. You'll monitor performance metrics and make continuous improvements to open rates, click-throughs, and conversions. ### Performance reporting You'll own our marketing numbers. That means proactive, regular reporting on the metrics that matter - LTV, revenue attribution, conversion rates, funnel performance - without being chased for them. You spot the patterns before anyone else does. ### Lead magnets and audience growth Identify and execute on opportunities to grow the top of funnel. You'll funnel-hack competitors, test new acquisition channels, and build lead magnets that actually convert. ### Team coordination Lead weekly marketing stand-ups, align with content and ops, and flag anything that needs founder input. You keep the machine moving independently. ## Who we're looking for You've done this before in a creator or digital products business. You understand how YouTube-led audiences behave, how info product funnels work, and how to run a lean launch that converts. You'll have: - 3+ years in growth or performance marketing, specifically with digital products, courses, or membership businesses - Experience working inside a creator-led business (YouTube, podcast, newsletter) - A track record of directing, testing, and optimising landing pages and sales pages that convert - A demonstrable track record of scaling revenue (with numbers to back it up) - Deep experience with email marketing, funnel building, and lifecycle strategy - Strong A/B testing discipline - Comfort with data: you can pull insights from analytics, build a clear view of funnel performance, and communicate it simply - Experience running product launches from strategy through to execution - The ability to work independently in a remote, async-first environment ## What success looks like in 60 days By the end of your first 60 days you will have: - Audited the existing funnel end to end and identified the top 3 conversion gaps - Run at least one complete A/B test with a clear methodology, documented result, and a winner carried forward - Reviewed at least one page in the funnel and delivered a clear strategic brief that resulted in a meaningful improvement - Proposed and begun executing a lead nurture sequence improvement ## The tool stack You'll be working inside: - ActiveCampaign - email strategy, campaign analysis, list management - FunnelKit - A/B test setup, analysis, and decision-making - Google Sheets / analytics - funnel reporting and performance tracking - ThriveCart - understanding checkout flow and offer structure ## What this role is not This is not a brand or social media role. It's a commercial marketing role with clear revenue responsibility. If you're energised by conversion data, launch mechanics, and building systems that scale - that is exactly what we are looking for! ## How to apply To apply, please complete this form before we review your application: http://bit.ly/414gmwC