Seo Performance Marketing Specialist
Core
Own end-to-end organic and paid growth for MSG91's communication infrastructure products, driving measurable outcomes in traffic, leads, and ROAS.
Role type
Senior SEO and Performance Marketing Specialist
Builds
Organic search visibility, paid ad campaigns, and brand authority for B2B communication infrastructure
Domain
B2B SaaS / Communication Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Technical SEO, on-page optimization, content strategy, internal linking, off-page SEO, entity SEO, structured content, E-E-A-T, Google Ads, Meta Ads, A/B testing, landing page optimization, backlink acquisition, guest posting, PR coordination, brand reputation management, data analysis, ROI/ROAS optimization
Preferred skills
Experience with AI/LLM search algorithms, proactive growth mindset, ability to demonstrate proven results
Technologies
Google Ads, Meta Ads, SEO tools
Responsibilities
Drive technical SEO, on-page, and content strategy; Build strong internal linking and site structure; Execute off-page SEO and authority building; Run and optimize Google Ads and Meta Ads; Continuously improve CPA and ROAS; Own A/B testing and landing page optimization; Build high-quality backlinks and execute guest posting; Coordinate PR and brand positioning
Seniority
Mid-Senior, hands-on IC