Performance Marketing
Core
Own and optimize performance marketing initiatives, campaigns, and budgets to drive growth for a Health Tech platform offering spine care via clinic, video, and digital channels.
Role type
Performance Marketing Manager
Builds
Performance marketing campaigns and optimized ad spend for a Health Tech mobile application
Domain
Health Tech / Digital Health
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Pay per click management, Social Media Optimization (SMO), Web Analytics, Social Media Marketing (SMM), A/B testing, Budget optimization, Stakeholder coordination, Creative collaboration
Responsibilities
Plan, execute, and optimize performance marketing initiatives and campaigns; Track performance metrics to identify trends and actionable insights; Analyze campaign data to provide insights and recommendations; Conduct A/B testing and experimentation across channels; Manage and coordinate with internal and external stakeholders; Work closely with creative team to co-create compelling creative outputs
