User Acquisition Specialist Paid Organic Apps

## About the role Help 19 Million Learners Find Their Freedom: Growth Marketing Manager ## About the company For 28 years, Driving Test Success has been the UK's gold standard for revision. We've helped over 19 million learners ditch their "L" plates and get on the road. Now, we're looking for a data-driven Growth Marketing Manager to help us reach the next million. ## The Mission We need a hands-on strategist to own our Paid User Acquisition (UA) and App Store Optimization (ASO). You won't just be "managing ads"—you'll be the architect of the entire user journey, from the first scroll on Google to the final "Download" tap in the App Store. Your goal? Lower the CAC, boost the LTV, and keep us at No. 1. ## Responsibilities - Scale the Spend: Direct UA campaigns across Apple Search Ads and Google UAC, masterfully balancing bids and budgets. - Master the Stores: Own our App Store Connect and Google Play Console presence. You'll optimize metadata, visuals, and videos to ensure we're impossible to miss. - Test & Learn: Lead aggressive A/B testing on everything—copy, landing pages, and creative assets—turning raw data into winning creative briefs. - Collaborate: Partner with our Product and Dev teams to ensure our marketing engine is perfectly synced with new feature launches. - Analyze: Dive deep into CPI, CPA, and ROAS to find the hidden growth opportunities others miss. ## Requirements - The Track Record: 2+ years of battle-tested experience in Apple Search Ads, Google Ads, and ASO. - The Tech Stack: You're a pro with App Store Connect, Google Play Console, and Firebase tracking. - The Eye: You can look at a spreadsheet and see a creative story. You know what makes a thumb stop. - The License: You hold a full UK Driving Licence (naturally!). ## What we offer You'll be joining a market leader based in our Rugeley (Staffordshire) hub on a hybrid basis. We offer more than just a desk: - Health & Wealth: Private Medical & Dental insurance, Life Insurance, and a solid Company Pension. - Culture: Regular company events and a proactive, adaptable team environment. - Perks: Free on-site parking (we know you love to drive). ## How to apply If you're a proactive critical thinker who thrives under a deadline, we'd love to see your CV.