Growth Marketing Manager
Core
Building an authority-led growth engine from scratch to turn data-backed thought leadership and books into qualified commercial opportunities for senior leaders.
Role type
Growth Marketing Manager (B2B SaaS/Technology)
Builds
Authority-led campaigns, paid acquisition channels, landing pages, nurture journeys, and marketing automation workflows.
Domain
B2B Technology / Leadership & Performance Consulting
Required skills
Growth marketing strategy, paid search and digital advertising, landing page optimization, marketing automation, copywriting for senior audiences, campaign analytics and attribution, AI for marketing asset development, commercial judgement.
Preferred skills
Experience in B2B technology, SaaS, professional services, or consulting; ability to build systems from scratch; confidence marketing to executive-level audiences.
Technologies
Marketing automation platforms, CRM systems, paid search engines, AI tools for content generation.
Responsibilities
Develop go-to-market strategy for thought leadership assets, manage paid acquisition campaigns, create and optimize landing pages, build lead nurture journeys, segment audiences, collaborate with commercial teams on pipeline qualification, and report on lead quality and conversion metrics.
Seniority
Mid-Senior, hands-on IC