Performance Marketing Specialist
Core
Lead strategy and optimization of paid acquisition channels (Google Ads, Meta Ads) to improve conversion and maximize return on ad spend for a super fund and ethical investment manager.
Role type
Senior Performance Marketing Specialist (Paid Acquisition)
Builds
Paid media campaigns and acquisition funnels for financial services products
Domain
Financial Services / Performance Marketing
Required skills
Google Ads strategy, Meta Ads strategy, campaign optimization, GA4, Google Tag Manager, Looker Studio, agency management, data analysis, creative direction, AI tools for marketing
Preferred skills
B2C performance marketing in financial services, programmatic advertising, native content, emerging platforms
Technologies
Google Ads, Meta Ads, Google Performance Max, Smart Bidding, Meta Advantage+, GA4, Google Tag Manager, Looker Studio, Supermetrics
Responsibilities
Own paid acquisition strategy across digital channels, brief and partner with media agency on campaign setup and optimization, review campaign performance and budget pacing, write and refine ad copy, analyze campaign metrics (CPC, CPL, CPA, ROI), use platform AI and automation, partner with cross-functional teams to improve tracking and conversion
Seniority
Mid-Senior, hands-on IC