Segment Manager
Core
Own the marketing strategy for adult learners, shaping how they discover and choose learning opportunities at RMIT.
Role type
Senior segment marketing manager
Builds
Integrated campaigns across media, digital, social, and email to drive adult learner acquisition and conversion
Domain
Higher education marketing
Deliverable
product features
Required skills
Audience-led marketing strategy, multi-channel campaign execution, data-driven optimization, cross-functional collaboration, stakeholder management, commercial judgment
Responsibilities
Develop audience-led marketing strategies, execute integrated multi-channel campaigns, translate market research and attribution data into optimization decisions, coordinate activity across digital and recruitment touchpoints, lead cross-functional initiatives
Seniority
Senior, hands-on IC with leadership responsibilities
