Associate Manager, Performance Marketing
Core
Manage paid media placements, create digital marketing assets, and execute campaigns for a K–12 learning platform serving educators and students.
Role type
Associate Manager, Performance Marketing
Builds
Digital marketing campaigns, paid media placements, and marketing automation workflows for a K–12 education platform
Domain
Education (K–12) + Performance Marketing
Deliverable
product features
Required skills
Paid media optimization, digital asset development, campaign planning, project management, data analytics, CRM management, marketing automation, vendor management, team leadership
Preferred skills
HubSpot, Salesforce, CMS, paid social platforms (Meta, LinkedIn, Twitter), Google Analytics, Google Ads, project management systems
Technologies
HubSpot, Salesforce, Google Analytics, Google Ads, Meta, LinkedIn, Twitter, CMS
Responsibilities
Create and manage digital marketing assets including emails, ads, forms, landing pages, and automation workflows; Monitor and optimize paid media campaign performance; Lead and track digital campaigns using project management tools; Support relationships with external digital marketing vendors; Measure and report on digital marketing effectiveness using attribution and analytics tools; Present data-driven insights to support campaign reinvestment decisions; Support the development and alignment of direct reports
Seniority
Associate Manager, hands-on IC with team leadership