Performance Manager
Core
Execute and optimise day-to-day media buying activities across Search and Social channels to deliver client campaign goals and value.
Role type
Senior Performance Manager (Media Buying & AI Integration)
Builds
End-to-end media campaigns, AI agent workflows, and performance reporting for client growth.
Domain
Digital Marketing, Media Buying, AI/Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Biddable media buying, budget management, KPI setting, campaign optimization, analytics interpretation, data implementation, audience design, media partner management, financial reconciliation, team upskilling
Preferred skills
Traditional and digi-direct media buying practices, industry best practices, emerging trends in media buying, technology and AI knowledge
Technologies
Search platforms, Social platforms, Analytics tools, App measurement tools, Ad servers, Tracking pixels, CAPI, SDKs
Responsibilities
Execute and optimise media buying activities across various channels and platforms; Assist in the management and deployment of AI agents across the media process; Implement media buys in alignment with best practice guidelines; Perform in-flight and post-campaign media optimisations; Monitor and report on campaign performance; Co-own WIPs/QBRs and present activation results; Help manage and upskill junior team members; Build relationships with the media partner market
Seniority
Senior, hands-on IC with team leadership