Head of marketing
Core
Lead overall marketing strategy and execution for a fast-growing, AI-powered B2B SaaS business transforming employee relations management.
Role type
Senior leadership marketing executive (Head of Marketing)
Builds
Brand positioning, demand generation pipelines, product launches, and high-performing marketing teams
Domain
B2B SaaS / HR Technology / Employee Relations
Required skills
Enterprise B2B SaaS marketing strategy, team leadership and development, revenue and pipeline ownership, product marketing and GTM, agency and partner management, hands-on content creation, AI and automation proficiency, startup growth-stage experience, data analytics
Technologies
HubSpot, Gong, Claude, Canva
Responsibilities
Develop and execute annual marketing strategy and budget; define and manage channel mix across paid advertising, content, events, and partnerships; lead and mentor cross-functional marketing team; oversee external agencies and contractors; establish unified messaging framework; define ideal customer profiles and competitive positioning; coordinate product launches and sales enablement; oversee customer engagement initiatives; develop integrated content and community strategy; own website roadmap and optimization; direct paid media strategies; leverage AI tools for campaign execution; extract actionable insights from sales interactions; establish and monitor marketing KPIs
Seniority
Senior, hands-on IC
