Performance Marketing Manager
Core
Building and scaling paid acquisition from the ground up with end-to-end ownership of campaigns, landing pages, and performance reporting.
Role type
Senior IC performance marketing manager
Builds
Paid acquisition campaigns and marketing assets for B2B SaaS customers
Domain
B2B SaaS marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, LinkedIn Ads, YouTube Ads, X Ads, Reddit Ads, HubSpot, campaign architecture, bidding strategies, conversion tracking, attribution modeling, landing page creation, A/B testing, budget management, CAC optimization, ROAS optimization, lead generation, data analysis, creative judgment
Preferred skills
Healthcare marketing, fintech marketing, eCommerce marketing, agentic AI, identity verification, fraud detection, trust and safety, compliance, early-stage startup experience, growth-stage startup experience
Technologies
Google Ads, LinkedIn, YouTube, X, Reddit, HubSpot
Responsibilities
Build, launch, manage, and optimize paid campaigns across multiple channels; Own the full campaign lifecycle including architecture, bidding, targeting, and creative testing; Create landing pages, forms, and digital marketing assets; Establish tracking, attribution, and reporting frameworks; Monitor performance and test variables to improve conversion efficiency; Partner with content stakeholders to adapt messaging for different segments; Manage budgets against CAC and ROAS targets; Develop performance dashboards and provide reporting to leadership; Identify and implement funnel improvements.
Seniority
Senior, hands-on IC
