PPC & Digital Marketing Specialist
Core
Own paid acquisition channels end-to-end to drive profitable growth for an e-commerce tools retailer.
Role type
hands-on PPC & Digital Marketing Specialist
Builds
paid media campaigns across Google Ads, Meta, Bing, and affiliate channels
Domain
e-commerce / retail
Required skills
Google Ads, Meta Ads, Bing Ads, affiliate marketing, A/B testing, budget management, performance reporting, SEO fundamentals, ad copywriting
Preferred skills
TikTok Ads, technical SEO, Asana, Photoshop, Google Workspace
Responsibilities
Build, manage, and scale paid media campaigns; Own ad strategy, budgets, bidding, targeting, creatives, and optimisation; Drive strong ROAS and profitable revenue growth; Run structured A/B tests across creatives, copy, audiences, and landing pages; Brief and collaborate with in-house designer/video editor; Manage and forecast paid media budgets; Produce clear, insight-driven performance reporting
Seniority
Mid-level, hands-on IC