Product Marketer (Founding Team)
Core
Design and execute go-to-market campaigns, own product positioning, and lead content strategy for a B2B SaaS fintech product.
Role type
Founding team product marketer
Builds
Go-to-market campaigns, product positioning, and content strategy for B2B finance solutions
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
Campaign management, storytelling, customer empathy, market trend analysis, content strategy, multi-channel marketing optimization
Preferred skills
Fintech sales experience, startup background, B2B SaaS billing/payments domain knowledge
Technologies
Content marketing platforms, SEO tools, email marketing platforms, social media management tools
Responsibilities
Collaborate with founders and GTM teams on campaign design, own product positioning, understand competitive landscape, lead content strategy execution, identify and optimize marketing channels
Seniority
Founding team, hands-on IC