Director of Casino Marketing
Core
Lead the growth, performance, and strategic management of Crown Melbourne's portfolio of high-value VIP guests to drive sustainable revenue growth.
Role type
Director of Casino Marketing (VIP)
Builds
High-value VIP customer portfolio and commercial outcomes
Domain
Casino & Gaming / Luxury Hospitality
Deliverable
client delivery
Required skills
VIP relationship management, commercial portfolio leadership, customer acquisition and retention strategy, regulatory compliance (AML/CTF, Responsible Gaming), stakeholder influence, market intelligence analysis
Preferred skills
Melbourne premium customer market knowledge, networking in high-value segments, advanced analytical thinking
Technologies
None stated
Responsibilities
Lead commercial performance and strategic growth of the VIP customer portfolio; Identify and convert new VIP business opportunities; Develop and execute acquisition, retention, and reinvestment strategies; Build trusted relationships with high-value guests; Leverage customer insights to optimize business performance; Partner with cross-functional teams to deliver exceptional experiences; Ensure compliance with governance and regulatory obligations
Seniority
Director, senior leadership