Lifecycle Marketing Executive
Core
Build, test, and launch customer communications (email, SMS, push, in-platform) and support automated customer journeys for CFD and share investing businesses in Australia and New Zealand.
Role type
Lifecycle Marketing Executive (IC)
Builds
Customer engagement campaigns and automated journeys for trading platforms
Domain
Fintech / CFD trading and share investing
Deliverable
product features
Required skills
Campaign lifecycle management, Braze platform usage, Audience segmentation, A/B testing, Campaign QA, Data analysis with Excel
Preferred skills
Financial services experience, Experience with Salesforce Marketing Cloud or Adobe Campaign
Technologies
Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo, Excel
Responsibilities
Build, test, and launch email, SMS, push, and in-platform campaigns; Support customer journeys within Braze including event-triggered communications; Coordinate campaign content, timelines, and approvals; Support audience selection, personalization, and segmentation; Complete campaign QA to ensure accuracy before launch; Support A/B testing and record campaign results
Seniority
Junior to Mid-level, hands-on IC