Lifecycle Marketing Executive
Core
Support the delivery of customer communications across email, SMS, push, and in-platform campaigns for CFD and share investing businesses in Australia and New Zealand.
Role type
Lifecycle Marketing Executive (Junior/Mid-level IC)
Builds
Automated customer journeys and engagement campaigns via Braze
Domain
Fintech / CFD trading and share investing
Deliverable
product features
Required skills
Campaign coordination, audience segmentation, personalization, QA testing, A/B testing, Excel, data analysis
Preferred skills
Experience with Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo, financial services industry
Technologies
Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo, Excel
Responsibilities
Build, test, and launch email, SMS, push, and in-platform campaigns; Support customer journeys within Braze including event-triggered communications; Coordinate campaign content, timelines, and approvals; Support audience selection, personalization, and segmentation; Complete campaign QA to ensure accuracy before launch; Support A/B testing and record campaign results
Seniority
Junior to Mid-level, hands-on IC