Marketing Data Analyst/Scientist
Core
Analyze SEM and paid-search performance, build forecasting models, and translate complex data into actionable insights to optimize marketing investment and drive growth for a global ferry booking platform.
Role type
Senior Marketing Data Analyst/Scientist (Paid Search & Performance Marketing)
Builds
Dashboards, reports, and analytical models for SEM performance and budget planning
Domain
Travel technology / Digital Marketing / Paid Search
Deliverable
dashboards & analysis
Required skills
SQL, BigQuery, GA4, SEM/PPC strategy, paid acquisition metrics, data visualization (Looker Studio/Power BI/Tableau), forecasting, experimental design
Preferred skills
Experience in marketplace or consumer tech, AI/data platform exposure
Technologies
SQL, BigQuery, GA4, Looker Studio, Power BI, Tableau
Responsibilities
Analyze SEM performance across campaigns and markets; Partner with SEM specialists to identify optimization opportunities; Extract and analyze large datasets using SQL/BigQuery; Analyze GA4 data to understand customer behavior; Build and maintain performance dashboards; Develop forecasts for budget planning; Investigate performance fluctuations and metric drivers; Support experimentation and performance testing; Translate analysis into actionable recommendations; Improve data quality and reporting processes
Seniority
Senior, hands-on IC