Senior User Acquisition Specialist
Core
Lead strategy and execution of user acquisition efforts to attract and convert new users to a digital health platform.
Role type
Senior User Acquisition Specialist
Builds
User growth for a telehealth marketplace connecting patients, doctors, pharmacies, and delivery partners.
Domain
Healthcare / Digital Health / Telehealth
Required skills
Large-scale campaign management, multi-channel advertising (social, search, display), competitor analysis, A/B testing, budget allocation, data analysis, creative direction (via careerplan.io/jobs/3A-008-2E-358-senior-user-acquisition-specialist-at-helfy)
Preferred skills
Healthcare industry experience, German or French language proficiency
Technologies
Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, Tableau
Responsibilities
Develop and manage large-scale user acquisition campaigns with budgets of at least 300K EUR per month; Conduct competitor analysis to identify market trends and growth opportunities; Collaborate with creative teams to develop platform-specific ad creatives; Analyze and report on campaign performance metrics (CPA, ROAS, LTV); Optimize campaigns through A/B testing and audience segmentation; Align user acquisition strategies with broader marketing goals.
Seniority
Senior, hands-on IC
