Marketing Tracking & Measurement Manager
Core
Elevate and innovate Marketing Analytics capability to drive Client Acquisition and Retention by shaping in-house tracking, CRO, and analytics frameworks.
Role type
Marketing Analytics Manager (Growth)
Builds
Full-funnel marketing analytics, tracking frameworks, and measurement strategies for a healthtech platform.
Domain
Healthtech / Digital Marketing
Deliverable
dashboards & analysis
Required skills
GA4, Google Tag Manager (GTM), full-funnel marketing, customer journey mapping, attribution modeling, A/B testing, data visualization, stakeholder management
Preferred skills
Media mix modeling, multi-touch attribution, experimentation/incrementality, privacy-compliant data collection
Technologies
GA4, GTM, CRM, Web/App platforms
Responsibilities
Own marketing tracking & measurement (GA4, GTM, data layers); Lead CRO measurement & experimentation; Build full-funnel marketing analytics; Deliver actionable insights via ad-hoc analysis; Partner cross-functionally with Data, Marketing, Product, Engineering, and Sales; Shape future measurement strategy (media mix modeling, multi-touch attribution).
Seniority
Mid-level, hands-on IC