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Senior Product Marketing Manager

💼 Full-time💰 $155,000–$175,000🗓 2026-07-25

Core

Define go-to-market strategies and product messaging to drive adoption of Yotpo's SaaS platform for eCommerce brands.

Role type

Senior Product Marketing Manager

Builds

Go-to-market strategies, product positioning, sales enablement collateral

Domain

B2B SaaS / eCommerce

Deliverable

product features

Required skills

Go-to-market strategy, product messaging and positioning, cross-functional collaboration, storytelling, technical-to-customer translation

Preferred skills

B2B SaaS experience, eCommerce experience

Technologies

None stated

Responsibilities

Develop go-to-market strategies for new product launches and feature releases; Create clear and compelling product messaging and positioning; Collaborate with Product Management to translate technical capabilities into customer-centric stories; Enable Sales and Customer Success teams with collateral and training

Seniority

Senior, hands-on IC

Rewrite
## About the Role If you're passionate about telling powerful product stories, driving go-to-market excellence, and shaping how customers experience innovation, we'd love to hear from you! As a Senior Product Marketing at Yotpo, you'll help define how our products show up in the market and tell the story of how we drive real value for our customers. ## About the Company The Product team at Yotpo is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action. Yotpo is a place where your ideas make an impact, your growth matters, and your work helps brands around the world succeed. ## Key Responsibilities - Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams. - Create clear and compelling product messaging and positioning that communicates Yotpo's value to target audiences. - Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases. - Enable Sales and Customer Success teams with effective collateral, training, and competitive insights. ## Required Skills - At least 4 years of experience in product marketing, ideally within a fast-paced tech environment. - Native-level English communication skills, both written and verbal. - Exceptional storytelling and messaging abilities with a focus on clarity and impact. - Strong collaboration skills and the ability to work cross-functionally with Product, Sales, and Marketing teams. ## Preferred Qualifications (Nice to Have) - Experience in B2B SaaS environments. - Experience in eCommerce. ## What We Offer Base salary $155,000-175,000 Compensation ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.
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