B2B Marketing Lead
Core
Design and execute lifecycle marketing campaigns and go-to-market strategies for healthcare practitioners (HCPs), clinics, and enterprise prospects to drive qualified leads and conversions for a clinical-grade microbiome testing platform.
Role type
B2B Marketing Lead (HCP & Enterprise)
Builds
B2B funnel, HCP-DTC flywheel, educational campaigns, sales collateral, and thought leadership content
Domain
Precision health / Microbiome science / Healthtech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, lifecycle marketing, scientific communication, funnel optimization, paid media management, content creation, data analytics, cross-functional collaboration
Preferred skills
Healthtech marketing experience, functional medicine network knowledge, scientific translation, B2B2C dynamic understanding, marketing analytics mindset, strong writing
Technologies
Klaviyo, SendGrid, Meta, LinkedIn, Google Ads, Google Analytics, HubSpot, Zoho, Webflow, Fullscript, Rupa Health, Evexia
Responsibilities
Design and execute lifecycle marketing campaigns for HCPs and enterprise prospects; Own go-to-market strategy for new B2B products; Translate complex microbiome science into compelling B2B messaging; Run targeted B2B campaigns on Meta, LinkedIn, and Google; Collaborate with science and clinical teams to build educational campaigns; Optimize campaign performance and conversion metrics
Seniority
Mid-Senior, hands-on IC
