Us Growth Manager Amazon Dtc

## About the Role This role sits at the intersection of growth, performance marketing, and revenue ownership. You will lead the end-to-end growth strategy for Amazon US; from launch to scaling toward $200,000+ in revenue within the first 6 months. You must be comfortable owning performance targets, managing paid acquisition, optimizing conversion, and building repeatable revenue systems. You are not just managing campaigns. You are building the US business. ## About the Company We are building a premium, culturally-rooted, shelf-stable food brand inspired by West African flavours for the global market. Our mission is to make authentic African-inspired meals accessible worldwide — starting with the United States through Amazon and eventually expanding into Shopify DTC. This is not a side project. This is a serious growth initiative. ## Key Responsibilities ### Amazon Launch & Growth Strategy - Develop and execute full Amazon go-to-market strategy - Conduct deep keyword research and competitive analysis - Oversee listing creation (SEO titles, bullets, A+ content, images) - Define pricing, bundling, and positioning strategy - Build ranking and review velocity strategy - Manage inventory forecasting and demand planning - Drive toward $200K+ revenue milestone ### Performance Marketing & Paid Acquisition - Set up and manage Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display) - Structure launch campaigns, ranking campaigns, and scaling campaigns - Optimize ACOS, TACOS, and overall profitability - Manage bid strategies, placements, and search term harvesting - Develop external traffic strategy (Meta, TikTok, Google if relevant) - Work with creatives to develop high-converting ad assets ### Conversion & Revenue Optimization - Optimize click-through rate and listing conversion rate - Run A/B tests on images, titles, and positioning - Improve session-to-purchase conversion - Implement Subscribe & Save strategy - Develop bundling strategy to increase AOV - Reduce CAC over time while increasing LTV ### Data, Forecasting & Reporting - Build weekly performance dashboards - Forecast revenue, inventory, and ad spend - Track contribution margin and profitability - Monitor competitor performance and market trends - Provide weekly growth reports and actionable insights ### Shopify & DTC Expansion - Build roadmap for Shopify transition - Develop email acquisition and retention strategy - Implement subscription mechanics - Build retention and repeat purchase engine ## Skills & Experience Required - 5–8+ years in E-commerce growth (CPG preferred) - Proven track record scaling Amazon brands to $500K+ revenue - Deep knowledge of Amazon PPC and listing SEO - Experience launching new products from zero - Strong understanding of CAC, LTV, MRR, and subscription economics - Experience with tools such as Helium 10, Jungle Scout, Data Dive, etc. - Strong analytical and performance-driven mindset - Experience managing paid social and external traffic funnels - Comfortable working in a fast-paced, founder-led startup environment ## Why Join Us - Build a category-defining African food brand in the US - Own a full revenue engine from scratch - High-impact role with real decision-making authority - Direct access to founder and strategic leadership - Opportunity for performance-based upside and equity This is a performance role. We are building something global. We need someone who can move fast, think deeply, and execute relentlessly.