Associate Manager, Amazon Activations
Core
Lead Amazon-centric customer marketing programs including influencer campaigns, OOH media, experiential activations, sampling, and onsite merchandising to drive trial, consideration, and conversion.
Role type
Associate Manager, Amazon Activations
Builds
Influencer marketing campaigns, OOH media, experiential activations, sampling programs, onsite merchandising, paid amplification strategies, and Amazon onsite optimization (PDP recommendations, brand stores, keyword strategy).
Domain
Consumer Packaged Goods (CPG) / Beauty & Health / E-commerce
Deliverable
product features
Required skills
Influencer marketing strategy, OOH media planning, experiential activation management, sampling program execution, onsite merchandising, paid media amplification, Amazon SEO and discoverability, cross-functional collaboration, performance tracking and optimization, test-and-learn methodologies.
Preferred skills
Social-first idea execution, cultural relevance assessment, shopper journey optimization, consumer behavior analysis.
Technologies
Amazon PDP, Amazon Brand Store, Amazon backend keyword tools, social media platforms, OOH media platforms.
Responsibilities
Lead activation of Amazon-centric customer marketing programs; Partner with internal teams and agencies to execute social-first ideas; Ensure programs drive measurable business impact; Support development and execution of paid amplification strategies; Own and execute onsite optimization levers for consumer consideration; Track campaign and onsite performance to assess drivers of engagement and sales.
Seniority
Manager, hands-on IC