Head of Growth / Demand Gen
Core
Own and scale enterprise demand generation and pipeline for a hardware engineering collaboration platform.
Role type
Head of Growth / Demand Gen (player-coach leadership)
Builds
Predictable, repeatable enterprise pipeline supporting company growth
Domain
B2B SaaS / Hardware Engineering Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Enterprise demand generation strategy, funnel optimization, channel expansion, experimentation frameworks, funnel analytics, hands-on campaign execution, cross-functional partnership, technical audience marketing
Preferred skills
Developer tools/infrastructure SaaS background, early-stage startup experience
Technologies
None explicitly stated
Responsibilities
Design and optimize end-to-end demand generation strategy; deliver scalable inbound and outbound pipeline; improve conversion rates and lead-to-opportunity velocity; establish and scale new pipeline channels; implement experimentation and analytics frameworks; launch and iterate on marketing campaigns; partner with Product Marketing, Sales, and Engineering
Seniority
Senior, hands-on IC with leadership responsibilities
