Director of Growth & Demand Generation (Full-Stack Marketing Leader)
Core
Own end-to-end pipeline construction and demand generation for a React.js/Next.js development and AdTech startup, targeting decision-makers in Fintech, Healthcare, AI, and Enterprise B2B SaaS.
Role type
Director of Growth & Demand Generation (Full-Stack Marketing Leader)
Builds
High-conversion outbound architecture, data-driven campaigns, and technical case studies for elite brand clients.
Domain
B2B SaaS, Custom Software Development, AdTech, Fintech, Healthcare, AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, multi-channel campaign execution, data analytics, copywriting, identity enrichment/contact intelligence platforms, pipeline velocity management, enterprise sales qualification
Preferred skills
Experience with custom software agencies, statistical testing methodologies, self-starter capability
Technologies
React.js, Next.js, identity enrichment platforms, contact intelligence platforms
Responsibilities
Design and optimize multi-channel demand generation campaigns; build and scale enterprise-grade outbound messaging channels; track and optimize pipeline data and conversion metrics; collaborate with technical teams to create case studies and pitches; own SQLs, CPA, and total closed-won pipeline value.
Seniority
Director, strategic ownership with hands-on execution