VP Marketing
Core
Lead end-to-end marketing strategy, brand, demand generation, and lifecycle engagement to drive growth for a FinTech/Real Estate Tech startup.
Role type
VP of Marketing (Strategic & Hands-on Leadership)
Builds
Financial products for renters and landlords, replacing security deposits with flexible renter experiences
Domain
FinTech / Real Estate Tech
Required skills
Marketing strategy, team leadership, demand generation, brand positioning, product marketing, lifecycle management, PR, data-driven decision making, funnel optimization
Preferred skills
Fintech, proptech, real estate, financial services, enterprise go-to-market, platform marketing
Technologies
open banking, data, AI
Responsibilities
Define and lead marketing vision and strategy, build and mentor marketing team, own pipeline generation across paid/organic/partnership channels, own brand identity and messaging, lead product marketing and sales enablement, oversee customer-facing communications and lifecycle programs, lead PR and thought leadership initiatives
Seniority
VP, strategic leadership & team management