VP Marketing
Core
Lead end-to-end marketing strategy, brand, demand generation, and lifecycle engagement to drive growth and revenue for a FinTech/Real Estate Tech startup.
Role type
VP of Marketing (Strategic & Hands-on Leadership)
Builds
Financial products for renters and landlords, specifically replacing security deposits with flexible renter experiences.
Domain
FinTech / Real Estate Tech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing strategy, team leadership, demand generation, brand positioning, product marketing, lifecycle management, PR, data-driven decision making, funnel optimization, CAC reduction, ROI improvement, B2B/B2B2C SaaS experience, fintech experience
Preferred skills
Enterprise go-to-market experience, platform marketing experience, experience in proptech or financial services
Technologies
open banking, data, AI
Responsibilities
Define and lead marketing vision and strategy, build and mentor marketing team, own pipeline generation across paid/organic/partnership channels, own brand identity and messaging, lead product marketing and sales enablement, oversee customer-facing communications and lifecycle programs, lead PR and thought leadership initiatives
Seniority
VP, strategic leadership & team management