Senior Growth Data Analyst
Core
Design and maintain Marketing Mix Models (MMM), architect scalable data models for multi-channel marketing, and generate campaign performance insights to drive revenue growth.
Role type
Senior Growth Data Analyst (Marketing Analytics & MMM)
Builds
Marketing Mix Models, unified growth datasets, campaign performance dashboards, and AI-enabled analytics automation.
Domain
Vacation rental / Short-term rentals / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Incrementality testing, Advanced SQL, Python, Data Modeling, Stakeholder Management, Data Storytelling, Business Acumen, Problem Solving, Analytics Expertise
Preferred skills
AI tools for analytics automation, GEO and AI search measurement, Privacy-first tracking
Technologies
BigQuery, DBT, RudderStack, Omni
Responsibilities
Design, calibrate, and maintain Marketing Mix Models to guide media spend allocation; Architect scalable data models integrating marketing, web, and product telemetry; Conduct deep-dive exploratory analytics across acquisition channels; Design measurement frameworks for AI search visibility and GEO channels; Synthesize complex quantitative findings into strategic narratives for executives; Partner with Marketing, Product, and Finance to align analytics with unit economics.
Seniority
Senior, hands-on IC with mentorship
