Founding Product Marketing Manager
Core
Define voice, positioning, and go-to-market strategy for Basis AI agents in the accounting industry, bridging product development, sales, and the market.
Role type
Founding Product Marketing Manager
Builds
AI agents performing end-to-end work for large accounting firms
Domain
AI / Applied Machine Learning / Accounting / Enterprise Finance
Deliverable
product features
Required skills
B2B SaaS product marketing, GTM strategy, product positioning, segmentation, sales enablement, competitive intelligence, thought leadership, content creation (case studies, ROI calculators, videos)
Preferred skills
Fintech or accounting/ERP experience, enterprise account management, launching products to service-based firms and corporate buyers, public speaking/writing on AI
Technologies
AI agents, production-grade ML systems
Responsibilities
Develop product positioning and segmentation for key buyer personas (CFOs, partners), craft sales narratives and demo storylines, create high-leverage content to fuel the sales funnel, own competitive intelligence, collaborate on feature launches, publish thought leadership frameworks
Seniority
Founding, hands-on IC