Brand Manager Cluster North LATAM – Allergan Aesthetics
Core
Develop and execute end-to-end branding strategy for an aesthetic portfolio to optimize profitability, market share, and revenue growth in the LATAM region.
Role type
Senior Brand Manager (Aesthetics)
Builds
Marketing plans, localized brand platforms, toolkits, and sales stories for an aesthetic product portfolio.
Domain
Pharmaceuticals / Aesthetics
Deliverable
product features
Required skills
Strategic planning, customer segmentation, budget management, agency coordination, market trend analysis, stakeholder relationship management, financial acumen
Preferred skills
MBA, change leadership, team leadership
Technologies
Office, Outlook
Responsibilities
Define local brand priorities and objectives; co-create and execute marketing plans; localize brand platforms and sales stories; manage and coordinate local agencies; support in-field teams on brand execution; monitor product performance and competitor activities; develop defensive plans against competitors.
Seniority
Senior, hands-on IC