Customer Intelligence Analyst II
Core
Deliver actionable recommendations and performance analysis to media companies and advertisers to drive campaign success and market impact.
Role type
Client-facing analytics analyst
Builds
Campaign Analytics (CA) solutions and performance insights for media and advertising clients
Domain
Media and advertising analytics
Deliverable
dashboards & analysis
Required skills
Research design, test vs control methodology, data analysis, project management, relationship management, quality assurance, critical thinking, presentation skills
Preferred skills
Media and advertising industry knowledge, digital media buying/planning experience, experience with Syndicated data sets (Nielsen IQ and/or IRI)
Technologies
Office/Google Suite
Responsibilities
Work directly with clients to understand campaign objectives and advise on study setup; Design, execute, and present detailed research analyses focused on test vs control methodology; Perform rigorous QA checks on test setup, data quality, and presentation materials; Collaborate with cross-functional teams to investigate issues and resolve them; Maintain accurate records of study timelines and milestones.
Seniority
Mid-level (2-3 years experience)